Fruition! Delivery App
A grocery and delivery
Application

Case Study

Fruition! is a new delivery app revolutionizing the order experience with advanced search options and an intuitive interface. Leveraging AI-driven personalization, Fruition! not only enhances user engagement but also fosters community well-being by creating jobs for vulnerable populations and utilizing electric vehicles for sustainable delivery.

Solo project | UX/UI | Branding | Research | Problem Solving

Timeline: 9 weeks

Tools used:

This project is a fictitious scenario completed as part of Florida Atlantic University's Interactive Media Course.

Goals

Pain Points

Streamline the search and purchasing journey.
Provide quality items in a timely manner.
Offer eclectic options from a variety of stores.
Maintain reasonable price points.
Uplift the local community.

Wasting time on search and scrolling.
Manipulative AI and impulse purchases.
Poor quality items.
Add on fees for App use and delivery.

I observed the Green Wise Market, replete with a wine tasting stand, organic local produce, grind-your-own nut butters, and scented goat-milk body bars at the entrance, with signs encouraging buying from local farmers and the local community.

However, just outside, were homeless individuals asking for charity, Veterans aid organizations, and signs forbidding loitering and alcohol consumption.

I became curious about how to merge the wealth of the store, the needs of the consumers, with supporting the truly "local" population just outside the store's doors.

Hense, Fruition! was born.

While researching grocery shopping habits

At Fruition, we sustainably uplift individuals in need by creating job opportunities for vulnerable populations —including Veterans, Disabled, and those facing housing insecurity.

We do this by partnering with charitable organizations like “The Friendship Circle”, “Alef Institute”, and “Covenant House” to redistribute their financial support into paid work opportunities.

This allows us to offer no-to-low cost delivery and no mark-ups for our customers, alleviating two of the major pain-points of delivery apps.

We also partner with EV manufacturers and the EPA to provide zero-emission transportation for our drivers and take care of our planet.

Our app focuses on a streamlined search and order process which includes:

Advanced search options
Simplified interface
AI personalized responses for a more intimate experience
Positively impacting our community by creating job opportunities for the vulnerable and utilizing electrical vehicles for our deliveries

User is looking for grocery stores and restaurants. He decides he is looking for Vegan, Kosher, and Halal options.
Gets a personalized reply based on his search.
Search results show photographs from the menu, logos, star ratings in gold, number of reviews, driving distance from him in minutes and in miles.
Description is personalized to his search mentioning “Vegan”, “Kosher”, and “Halal”.
This addresses another pain-point:
Online delivery has become an extended, instagram-like scrolling experience
Instead, it is meant to be a tool which makes shopping more efficient and saves the user time.
The use of logos contributes to an efficient shopping experience.
Here are also personalized location options

Intuitive and intelligent voice command
Processes requests like "closest" and "most affordable" location
Two other needs/pain points of the User

Personalized greeting
Multiple advanced search options
- variety of categories
- voice command
- the search bar
Suggested stores via horizontal scrolling
- These are specifically logos rather than photographs of merchandise
- The user can instantly process the logo, and make decisions quickly
- Rather than be slowed down by images from the menu

Expedite ordering through voice command
The application decides on the closest, most affordable store based on request

Research Methods

Customer Interviews

Delivery App Survey Results: User I

User avoids delivery and grocery Apps

Considers herself old fashioned and not tech savvy

She uses WIC which is not available through an App

Avoid delivery fees and mark-ups

Avoids processed foods and prefers to hand select her produce

Her shopping process is different:

she makes a grocery list, adds to it throughout the week, and waits to shop until she can buy everything in one trip.
In person shopping is more spontaneous, adds items when she sees them
In the Apps, keeps asking “do I really need it?”

Prefers Sams Club for most of her shopping and goes to Trader Joes and Walmart for the smaller items.

Quick shopper, in and out.

Avoids shopping as much as possible, this includes Apps

Delivery App Survey Results: User II

Most important factors when choosing App/grocery:

Reputation

Freshness

Price point

Type of item

Location

Portion size for leftovers

Ready to eat produce and dips

Ready to eat breakfasts

Remembered payment and delivery information

Delivery App Survey Results: User III

Most important factors when choosing App/grocery:

Shops based on cookbook recipes

Considers kids favorite foods

Needs to feed a crowd/family size packages

Ethnic ingredients

Compares stores for best deals

Easy scrolling between stores

Item quality and no missing items/ mistakes

Streamlined purchasing, fast delivery

User Journey

User Scenario

User Persona

User Flow

Scenario Mapping

Low-Resolution Mockups

Mid-Resolution Mockups

Tesla Smart Screen

Case Study

The new Tesla Command Center features four primary interaction modes: a smart screen with a streamlined menu and braille for road focus, a Head-Up Display, responsive wheel toggles, and voice commands. This intelligent, user-centric design prioritizes safety and ease of use.

Team project, roles include UX/UI | Research | Problem Solving | Team members: Angelo Brittes, Catalina Las, David Libfeld, and Tanya Zamir

Timeline: 9 weeks

Tools used:

This project is a fictitious scenario completed as part of Florida Atlantic Univsersity's Interactive Media Course.

Tesla Command Center
Smart Screen | HUD |
Voice Command |
Wheel response

Tesla is made specifically for a "smart-phone-proficient" user.

Someone, perhaps like an older user, who can not comfortably navigate the menus, options, and flow of information, will become frustrated by the lack of mechanical interaction within the car itself and its reliance on the command center.

But this is not simply about acquiring a specific skill set to drive, rather, the "smart-phone-proficient" user has been conditioned to need a high degree of sensory stimulation, which the car affords; while a less proficient user experiences sensory overload, causing safety hazards while driving.

To address this overwhelm, we first divided the "need options" from the "pleasure options". With many of the former being displayed through the HUD (Head Up Display) and the latter can be located while still looking straight ahead through the use of braille on the screen.

Secondly, we simplified the command center menu and submenu.

Thirdly, we refined intuitive interaction through the use of "yes/no" toggles on the wheel which interact with the windshield display, eye tracking for safety, and a more sensitive voice command.

Goals

Pain Points

Safety
Quality manufacturing
Reliability
Completely intuitive experience
Simplified UI
Upscale experience
Reliable voice command

Software glitches
Distracting "pleasure" features
Subscription fees
Poor quality manufacturing/materials
Difficulty navigating "necessary" features
Unintuitive

Multiple interactions including:
- Command Center
- HUD
- Wheel toggles
- Voice Command
Simplified Command Center with paired down menu for ease of search, so driver can keep eyes on the road
Separation between the "Pleasure" options found on the Command Center and "Necessary" options found on the windshield